Developing a grassroots cross-cultural partnership to enhance student experiences

von Pentina, Iryna
Veröffentlicht in Cases on innovations in educational marketing (2011)

Reasons behind body art adoption : what motivates young adults to acquire tattoos?

von Pentina, Iryna
Veröffentlicht in Journal of customer behaviour (2011)

Branding in the era of Web 2.0 (and beyond)

Veröffentlicht 2017

The Freegan phenomenom : anti consumption or consumer resistance?

von Pentina, Iryna
Veröffentlicht in European journal of marketing (2011)

Is more less, or is less more? : social media's role in increasing (and reducing) information overload from news sources

von Taylor, David
Veröffentlicht in The dark side of social media (2018)

Source characteristics in online shopping : do Avatar expertise, similarity, and attractiveness affect purchase outcomes?

von Taylor, David G.
Veröffentlicht in Online consumer behavior (2012)

Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity

von Pentina, Iryna
Veröffentlicht in Journal of customer behaviour (2010)

Effects of multichannel coordination and E-commerce outsourcing on online retail performance

von Pentina, Iryna
Veröffentlicht in Journal of marketing channels (2009)

Exploring social media marketing strategies in SMEs

von Pentina, Iryna
Veröffentlicht in International journal of internet marketing and advertising (2012)

Integrating advertising and news about the brand in the online environment : are all produts the same?

von Micu, Anca Cristina
Veröffentlicht in Journal of marketing communications (2014)

Cosmetic surgery intent among Generation Y consumers : a social network perspective

von Voelker, Troy A.
Veröffentlicht in Health marketing quarterly (2011)

Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?

von Pentina, Iryna
Veröffentlicht in International journal of internet marketing and advertising (2017)

A cross-national study of Twitter users’ motivations and continuance intentions

von Pentina, Iryna
Veröffentlicht in Journal of marketing communications (2016)

Exploring social media engagement behaviors in the context of luxury brands

von Pentina, Iryna
Veröffentlicht in Journal of advertising (-2018)

Exploring effects of online shopping experiences on browser satisfaction and e-tail performance

von Pentina, Iryna
Veröffentlicht in International journal of retail & distribution management (2011)

Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions

von Pentina, Iryna
Veröffentlicht in Journal of marketing communications (2018)

Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance

von Pentina, Iryna
Veröffentlicht in International journal of internet marketing and advertising (2012)

Performance implications of online entry timing by store-based retailers : a longitudinal investigation

von Pentina, Iryna
Veröffentlicht in Journal of retailing (2009)

The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures

von Pentina, Iryna
Veröffentlicht in Journal of consumer behaviour (2009)

Plagiarism : what don't they know?

von Voelker, Troy A.
Veröffentlicht in Journal of education for business (2012)