Retail internationalization in emerging countries : the positioning of global retail brands in China

von Pennemann, Karin
Veröffentlicht 2013

Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance

von Swoboda, Bernhard
Veröffentlicht in European retail research (2014)

Do international retailers benefit from being global in emerging countries? : a multilevel study in China

von Swoboda, Bernhard
Veröffentlicht in Marketing (2014)

The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers

von Swoboda, Bernhard
Veröffentlicht in Journal of international marketing (2012)

Purchasing the counterfeit : antecedences and consequences from culturally diverse countries

von Swoboda, Bernhard
Veröffentlicht in European retail research (2014)

Internationalisierung des Handels - erfolgreiches "Going" & "Being International"

von Swoboda, Bernhard
Veröffentlicht 2009