How emerging market investors' value competitors' customer equity : brand crisis spillover in China

von Peng, Zou
Veröffentlicht in Journal of business research (2016)

How nutrition information influences online food sales

von Peng, Zou
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

0105 The Impact of MNE's CSR on Its Branch Performance

von Peng, Zou
Veröffentlicht in 2013 International Conference on Management Science and Engineering (ICMSE 2013) ; 1 (2013)

How investors value industrial policies for e-business firms in emerging markets

von Peng, Zou
Veröffentlicht in Journal of electronic commerce research (2014)

Customer value segmentation based on cost-sensitive learning Support Vector Machine

von Peng, Zou
Veröffentlicht in International journal of services technology and management (2010)

The impact of nutrition label regulation on firm marketing action and performance in China

von Peng, Zou
Veröffentlicht in Journal of public policy & marketing (2018)

Does doing good lead to doing better in emerging markets? : stock market responses to the SRI index announcements in Brazil, China, and South Africa

von Peng, Zou
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

0113 The Impact of Social Distance on Customer Rewarded Referral Program

von Lian-cai, Hao
Veröffentlicht in 2013 International Conference on Management Science and Engineering (ICMSE 2013) ; 1 (2013)

Giant fight : customer churn prediction in traditional broadcast industry

von Li, Yixin
Veröffentlicht in Journal of business research (2021)