Value creation through marketing data analytics : the distinct contribution of data analytics assets and capabilities to unit and firm performance

von Sáenz, Josune
Veröffentlicht in Information & management (2022)

The role of Marketers’ Knowledge and Motivation in the Generation of Positive Customer Experience

von Penalba-Aguirrezabalaga, Carmela
Veröffentlicht in ECKM (21. : 2020 : Online) 21st European Conference on Knowledge Management (ECKM 2020) ; Volume 2 of 2 (2021)