Critical social theory and the emancipation of marketing channels knowledge

von Pelton, Lou E.
Veröffentlicht in Journal of marketing channels (2013)

Radio frequency identification (RFiD) : fact or fiction, hype or reality?

Veröffentlicht 2010

Exploring consumers' skincare retail patronage

von Dai, Bo
Veröffentlicht in Journal of retailing and consumer services (2018)

Guest editorial: radio frequency identification (RFiD) : fact or fiction, hype or reality

von Pelton, Lou E.
Veröffentlicht in The journal of business & industrial marketing (2010)

An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels

von Rajamma, Rajasree K.
Veröffentlicht in Psychology & marketing (2009)

Dispelling the collective myth of Chinese consumers : a new generation of brand conscious individualists

von Ye, Lilly
Veröffentlicht in The journal of consumer marketing (2012)

Choosing non-conventional treatments : consumers' attempt at controlling health care

von Rajamma, Rajasree K.
Veröffentlicht in The journal of consumer marketing (2010)

Indian consumers' purchase behavior toward US versus local brands

von Kumar, Archana
Veröffentlicht in International journal of retail & distribution management (2009)

A netnographic analysis of prospective international students' decision-making process : implications for institutional branding of American universities in the emerging markets

von Gai, Lili
Veröffentlicht in Journal of marketing for higher education (2016)

Performance implications of online entry timing by store-based retailers : a longitudinal investigation

von Pentina, Iryna
Veröffentlicht in Journal of retailing (2009)

Marketing channels : a relationship management approach

von Pelton, Lou E.
Veröffentlicht 2002

Marketing channels : a relationship management approach

von Pelton, Lou E.
Veröffentlicht 2002

Marketing channels : a relationship management approach

von Pelton, Lou E.
Veröffentlicht 1997

Consumers' online information search : Gen Yers' finding needles in the internet haystack

von Maity, Moutusy
Veröffentlicht in Journal of marketing channels (2012)

Strategies for trade sales in a changing Asian business culture

von Leach, Mark P.
Veröffentlicht in Journal of marketing channels (2011)

Dimensions and outcomes of B2B relational exchange : a meta-analysis

von Rajamma, Rajasree K.
Veröffentlicht in The journal of business & industrial marketing (2011)

Virtually compatible or risky business? : investigating consumers' proclivity toward online banking services

Veröffentlicht in Journal of marketing channels (2014)

A higher-order model of risk propensity

Veröffentlicht in Journal of business research (2009)

The impact of consumers’ need for uniqueness and nationality on generation Y's retail patronage behaviors : investigating American and Taiwanese consumers

Veröffentlicht in Journal of global marketing (2010)

Factors affecting Mexican college students' purchase intention toward a US apparel brand

Veröffentlicht in Journal of fashion marketing and management (2008)