Relationship Marketing Summit : Buenos Aires, Argentina ; ideas and research challenges for the next wave

Veröffentlicht 2009

Characterizing emerging markets

von Pels, Jaqueline
Veröffentlicht in Organizations and markets in emerging economies (2012)

Marketization and its limits

von Araujo, Luis
Veröffentlicht in Indian Institute of Management Calcutta Decision (2015)

Business model innovation : learning from a high-tech-low-fee medical healthcare model for the BOP

von Pels, Jaqueline
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2015)

Market resource gaps : identifying resources to cocreate solutions that facilitate consumption

von Abendroth, Lisa J.
Veröffentlicht in Marketing theory (2017)

Business models to serve low-income consumers in emerging markets

von Pels, Jaqueline
Veröffentlicht in Marketing theory (2017)

A holistic market conceptualization

von Mele, Cristina
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)

Theorizing about the service dominant logic : the bridging role of middle range theory

von Brodie, Roderick J.
Veröffentlicht in Marketing theory (2011)

Do we really understand business marketing? : getting beyond the RM and BM matrimony

von Pels, Jaqueline
Veröffentlicht in The journal of business & industrial marketing (2009)

The marketing theory or theories into marketing? : plurality of research traditions and paradigms

von Möller, K. E. Kristian
Veröffentlicht in The SAGE handbook of marketing theory (2010)

The role of shared intentions in the emergence of service ecosystems

von Taillard, Marie
Veröffentlicht in Journal of business research (2016)

The contribution of VSA and SDL perspectives to strategic thinking in emerging economies

Veröffentlicht in Managing service quality (2014)

A new perspective on market dynamics : market plasticity and the stability-fluidity dialectics

Veröffentlicht in Marketing theory (2014)

A4A relationships

von Polese, Francesco
Veröffentlicht in Journal of service theory and practice (2017)