"Made in Italy" brands in the US and China : does country of origin matter?

von Vianelli, Donata
Veröffentlicht in Journal of euromarketing (2014)

The coffee shop and customer experience : a study of the US market

von De Luca, Patrizia
Veröffentlicht in Handbook of research on retailer-consumer relationship development (2014)

Diesel: an unconventional, innovative, international-lifestyle, Italian company

von Vianelli, Donata
Veröffentlicht in Fashion brand internationalization (2016)

Modalità d'entrata e scelte distributive del made in Italy in Cina

Veröffentlicht 2012

International marketing strategy : the country of origin effect on decision-making in practice

von Pegan, Giovanna
Veröffentlicht 2020