<<The>> development and partial validation of a contingency model of comparative advertising

von Pechmann, Cornelia
Veröffentlicht 1988

Tendances de la recherche en marketing social au niveau de la psychologie du consommateur

von Pechmann, Cornelia
Veröffentlicht in Recherche et applications en marketing (2015)

The impact of regulatory focus on adolescents' response to antismoking advertising campaigns

von Zhao, Guangzhi
Veröffentlicht in Journal of marketing research (2007)

What do these clinical trial results mean? : how product efficacy judgments are affected by data partitioning, framing, and quantification

von Biswas, Dipayan
Veröffentlicht in Organizational behavior and human decision processes (2012)

Policy and research related to consumer rebates : a comprehensive review

von Pechmann, Cornelia
Veröffentlicht in Journal of public policy & marketing (2013)

Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?

von Pechmann, Cornelia
Veröffentlicht 1993

Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements

von Pechmann, Cornelia
Veröffentlicht in Journal of marketing research (2010)

Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being

von Davis, Brennan
Veröffentlicht in Journal of business research (2013)

Is this product easy to control? : liabilities of using difficult-to-pronounce product names

von Leonhardt, James M.
Veröffentlicht in Organizational behavior and human decision processes (2021)

Avoiding poor health or approaching good health : does it matter? ; the conceptualization, measurement, and consequences of health regulatory focus

von Gomez, Pierrick
Veröffentlicht in Journal of consumer psychology (2013)

The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents

von Pezzuti, Todd
Veröffentlicht in Journal of consumer psychology (2015)

Hyperopia and frugality : different motivational drivers and yet similar effects on consumer spending

von Pan, Li
Veröffentlicht in Journal of business research (2019)

Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion

Veröffentlicht in Brands and brand management ; Vol. 4: Cross-cultural and critical perspectives on brands (2009)

Dangerous double dosing : how naive beliefs can contribute to unintentional overdose with over-the-counter drugs

von Catlin, Jesse R.
Veröffentlicht in Journal of public policy & marketing (2015)

Avoiding the risk of responsibility by seeking uncertainty : responsibility aversion and preference for indirect agency when choosing for others

von Leonhardt, James M.
Veröffentlicht in Journal of consumer psychology (2011)

Transformative consumer research for addressing tobacco and alcohol consumption

Veröffentlicht in Transformative consumer research for personal and collective well-being (2012)

Transformative consumer research for personal and collective well-being

Veröffentlicht 2012

Origins, qualities, and envisionments of transformative consumer research

Veröffentlicht in Transformative consumer research for personal and collective well-being (2012)

Navigating the central tensions in research on at-risk consumers : challenges and opportunities

Veröffentlicht in Journal of public policy & marketing (2011)