No comment?! The drivers of reactions to online posts in professional groups

von Rooderkerk, Robert P.
Veröffentlicht in Journal of interactive marketing (2016)

No comment?! : the drivers of reactions to online posts in professional groups

von Rooderkerk, Robert P.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2011)

Demonstrating the value of marketing

von Hanssens, Dominique M.
Veröffentlicht in Journal of marketing (2016)

Marketing effectiveness in the music download industry

von Reimer, Kerstin
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2010)

Time-series models of pricing the impact of marketing on firm value

von Luo, Xueming
Veröffentlicht in Handbook of marketing and finance (2012)

Assessing consequences of component sharing across brands in the vertical product line in the automotive market

von Verhoef, Peter C.
Veröffentlicht in The journal of product innovation management (2012)

Modeling markets : analyzing marketing phenomena and improving marketing decision making

von Leeflang, Peter
Veröffentlicht 2015