When fiction becomes fact : effect of reverse product placement on consumer attitudes

von Patwardhan, Hemant
Veröffentlicht in Journal of promotion management (-2016)

Insights on account planning : a view from the Indian ad industry

von Patwardhan, Padmini
Veröffentlicht in Journal of current issues and research in advertising (2009)

The media buying process: perceptions of media sales representatives

von Bichard, Shannon L.
Veröffentlicht in JMM (2007)

Diffusion of account planning in Indian ad agencies : an organisational perspective

von Patwardhan, Padmini
Veröffentlicht in International journal of advertising (2011)