Special section on From strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management

Veröffentlicht 2015

Advancing e-commerce personalization : process framework and case study

von Kaptein, Maurits
Veröffentlicht in International journal of electronic commerce (2015)

Incentive asymmetries in the mergers and acquisitions process

von Parvinen, Petri
Veröffentlicht in Journal of management studies (2007)

Pharmaceutical marketing through the customer portfolio : institutional influence and adaption

von Lukkari, Pirjo
Veröffentlicht in Industrial marketing management (2008)

Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage

von Pöyry, Essi
Veröffentlicht in Electronic commerce research and applications (2013)

An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales...

von Möller, K. E. Kristian
Veröffentlicht in Industrial marketing management (2015)

The danger of engagement : behavioral observations of online community activity and service spending in the online gaming context

von Kaptein, Maurits
Veröffentlicht in International journal of electronic commerce (2015)

The significance of the new venture's first sale : the impact of founders' capabilities and proactive sales orientation

von Pitkänen, Ilona
Veröffentlicht in The journal of product innovation management (2014)

Complexity of sales situation and sales lead performance : an empirical study in business-to-business company

von Virtanen, Tatu
Veröffentlicht in Industrial marketing management (2015)

Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management

von Parvinen, Petri
Veröffentlicht in Industrial marketing management (2015)

Effectiveness of value calculators in B2B sales work : challenges at the sales-call level

von Pöyry, Essi
Veröffentlicht in Journal of business research (2021)

Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?

von Pöyry, Essi
Veröffentlicht in The journal of personal selling & sales management (2017)

The Use of Virtual Reality as a Potential Restorative Environment in School During Recess

von Lähtevänoja, Antti
Veröffentlicht in DTGS (5. : 2020 : Online) Digital transformation and global society (2020)

The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation

von Matikainen, Minna
Veröffentlicht in The journal of business & industrial marketing (2016)

Awareness, action and context-specificity of blue ocean practices in sales management

Veröffentlicht in Management decision (2011)

Sales activity systematization and performance : differences between product and service firms

Veröffentlicht in The journal of business & industrial marketing (2013)

Genre-deviating artist entry : the role of authenticity and fuzziness

von Mattsson, Juha T.
Veröffentlicht in Management decision (2010)

Specifying the Design for Customer Learning in the Mixed Reality Experience

von Holopainen, Jani
Veröffentlicht in DTGS (4. : 2019 : Sankt Petersburg) Digital Transformation and Global Society (2019)

Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug

von Matikainen, Minna
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2017)

Effective implementation of relationship orientation in new product launches

Veröffentlicht in Industrial marketing management (2015)