U.S. small business’s philanthropic contribution to local community : stakeholder salience and social identity perspectives

von Park, Joohyung
Veröffentlicht in Journal of nonprofit & public sector marketing (2018)

U.S. SMEs’ corporate citizenship : collectivism, market orientation, and reciprocity

von Park, Joohyung
Veröffentlicht in Journal of small business and entrepreneurship (2017)

Understanding pro-environmental behavior : a comparison of sustainable consumers and apathetic consumers

von Park, Joohyung
Veröffentlicht in International journal of retail & distribution management (2012)

Internal and external resources of competitive advantage for small business success : validation across family ownership

von Campbell, Jeffrey
Veröffentlicht in International journal of entrepreneurship and small business (2016)

Extending the resource-based view : effects of strategic orientation toward community on small business performance

von Campbell, Jeffrey
Veröffentlicht in Journal of retailing and consumer services (2017)

Is there still a PR problem online? : exploring the effects of different sources and crisis response strategies in online crisis communication via social media

von Kim, Young
Veröffentlicht in Corporate reputation review (2016)

One does not fit all : health audience segmentation and prediction of health behaviors in cancer prevention

von Chon, Myoung-Gi
Veröffentlicht in Health marketing quarterly (-2017)

Corporate social responsibility as an organizational attractiveness for prospective public relations practitioners

von Kim, Soo-yeon
Veröffentlicht in Journal of business ethics (2011)

A moderated mediation model of corporate social responsibility

von Park, Hyojung
Veröffentlicht in Journal of communication management (2015)

Psychological antecedents and risk on attitudes toward e-customization

von Park, Jungkun
Veröffentlicht in Journal of business research (2013)

Social network analysis and domestic and international retailers : an investigation of social media networks of cosmetic brands

von Watanabe, Nicholas M.
Veröffentlicht in Journal of retailing and consumer services (2021)

Sexual and gender minority's social media user characteristics : examining preferred health information

von Park, Hyojung
Veröffentlicht in Health marketing quarterly (-2018)

Consumers' post-adoption of m-services : interest in future m-services based on consumer evaluations of current m-services

Veröffentlicht in Journal of electronic commerce research (2011)

Who's behind the screen? : segmenting social venture consumers through social media usage

von Chung, Te-Lin
Veröffentlicht in Journal of retailing and consumer services (2016)

Local retailers' perspectives on social responsibility

von Razalan, Danielle Marie
Veröffentlicht in International journal of retail & distribution management (2017)

Loyalty to social ventures in social media : the role of social cause involvement, identification, and commitment

von Park, Joohyung
Veröffentlicht in Journal of nonprofit & public sector marketing (-2016)

I (heart) social ventures : identification and social media engagement

von Hall-Phillips, Adrienne
Veröffentlicht in Journal of business research (2016)