When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements

von Ju, Ilwoo
Veröffentlicht in Journal of promotion management (2013)

How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media

von Cheong, Hyukjun
Veröffentlicht in Journal of marketing analytics (2015)

Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model

von Ju, Ilwoo
Veröffentlicht in Health marketing quarterly (-2018)

Segmenting green consumers in the United States : implications for green marketing

von Park, Jin Seong
Veröffentlicht in Journal of promotion management (2014)

Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012

von Hoy, Mariea Grubbs
Veröffentlicht in Journal of public policy & marketing (2014)

But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility

von Park, Jin Seong
Veröffentlicht in Health marketing quarterly (2013)

Cultural orientation and the persuasive effects of fear appeals : the case of anti-smoking public service announcements

von Lee, Hyung Seok
Veröffentlicht in Journal of medical marketing (2012)

Factors explaining college students' intention to receive cosmetic surgery in the future : a structural aquation modeling approach

von Park, Jin Seong
Veröffentlicht in Journal of medical marketing (2011)

Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge

von Kim, Kenneth A.
Veröffentlicht in Journal of medical marketing (2010)

The social reality of depression : DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression

von Park, Jin Seong
Veröffentlicht in Journal of business ethics (2008)

Tapping into Simmons OneView : a method for deconstructing aggregate data for advertising research

von Park, Jin Seong
Veröffentlicht in Journal of current issues and research in advertising (2015)

Symptom information in direct-to-consumer antidepressant advertising and college students' perception of the lifetime risk of depression

von Park, Jin Seong
Veröffentlicht in Journal of medical marketing (2010)

Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues

von Park, Sejin
Veröffentlicht in Journal of promotion management (2017)

Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism

von Park, Jin Seong
Veröffentlicht in Health marketing quarterly (2013)

Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine

von Park, Jin Seong
Veröffentlicht in Health marketing quarterly (-2017)

Peacekeeping force : effects of providing tactical equipment to local law enforcement

von Harris, Matthew C.
Veröffentlicht in American economic journal. Economic policy (2017)

Do in-kind grants stick? : the department of defense 1033 program and local government spending

von Bruce, Donald J.
Veröffentlicht in Journal of urban economics (2019)

IPACK2020-2613 Surface Engineering Through Atomic Layer Deposition on Three-Dimensionally Structured Materials

von Quach, Nhi V.
Veröffentlicht in ASME International Technical Conference on Packaging and Integration of Electronic and Photonic Microsystems (2020 : Online) Proceedings of the ASME International Technical Conference and Exhibition on Packaging and Integration of Electronic and Photonic Microsystems - 2020 (2020)