Consumer attitude towards luxury brands : an empirical study

von Tak, Preeti
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2016)

Social comparison of luxury fashion brands : impact of ostentation and media habits

von Tak, Preeti
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of marketing management (2017)

Branding in small and medium entrepreneurial ventures

von Verma, Nandita
Veröffentlicht in Brand research (2009)

Differences between men and women in opportunity evaluation as a function of gender stereotypes and stereotype activation

von Gupta, Vishal K.
Veröffentlicht in Entrepreneurship, theory and practice (2013)