Country equity : conceptualization and empirical evidence

von Pappu, Ravi
Veröffentlicht in International business review (2010)

Guest editorial: Defining, measuring and managing brand equity

von Pappu, Ravi
Veröffentlicht in The journal of product & brand management (2017)

Brand equity : defining, measuring and managing brand equity

Veröffentlicht 2017

How does brand innovativeness affect brand loyalty?

von Pappu, Ravi
Veröffentlicht in European journal of marketing (2016)

Multiple celebrity endorsement

von Yu, Sik Chuen
Veröffentlicht in Making a difference through marketing (2016)

Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity

von Pappu, Ravi
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2014)

Celebrity endorsement, brand credibility and brand equity

von Spry, Amanda
Veröffentlicht in European journal of marketing (2011)

Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects

von Chien, P. Monica
Veröffentlicht in Journal of business research (2012)

Sponsorship portfolio as a brand-image creation strategy

von Chien, P. Monica
Veröffentlicht in Journal of business research (2011)

Country image and consumer-based brand equity : relationships and implications for international marketing

von Pappu, Ravi
Veröffentlicht in Journal of international business studies (2007)

Corporate giving and its impact on consumer evaluations : a meta-analysis

von Saha, Sajeeb
Veröffentlicht in Journal of business research (2023)

Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior

von Goh, Iris K. L.
Veröffentlicht in Journal of business research (2021)

When compatriot tourists behave badly : the impact of misbehavior appraisal and outgroup criticism construal

von Sun, Wanting
Veröffentlicht in Journal of destination marketing & management (2022)

A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"

von Pappu, Ravi
Veröffentlicht in Journal of retailing and consumer services (2021)

Valuing brand equity of a geographic region

Veröffentlicht in Tourism analysis (2009)