Competition in higher education branding and marketing : national and global perspectives

Veröffentlicht 2018

Using a mixed methods approach to examine the (re)imaging of higher education institutions in the western Balkans

von Papadimitriou, Antigoni
Veröffentlicht in Competition in higher education branding and marketing (2018)

Strategic planning and benchmarking organizational routines of universities in the Western Balkans

von Papadimitriou, Antigoni
Veröffentlicht in The TQM journal (2014)

Conclusions and reflections on branding and marketing in higher education

von Papadimitriou, Antigoni
Veröffentlicht in Competition in higher education branding and marketing (2018)

Adoption of ISO-oriented quality management system in Greek universities : reactions to isomorphic pressures

von Papadimitriou, Antigoni
Veröffentlicht in The TQM journal (2010)