Internal marketing impact on business performance in a retail context

von Panigyrakis, George G.
Veröffentlicht in International journal of retail & distribution management (2009)

Color effects in print advertising : a research update (1985 - 2012)

von Panigyrakis, George G.
Veröffentlicht in Corporate communications (2015)

Color effects on implicit memory in a print advertising context : a process dissociation procedure approach

von Panigyrakis, George G.
Veröffentlicht in Enhancing knowledge development in marketing ; Vol. 21 (2011)

The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development

von Kapareliotis, Ilias
Veröffentlicht in Asia Pacific journal of marketing and logistics (2010)

The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship

von Koronaki, Eirini
Veröffentlicht in Journal of business research (2018)

Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective

von Kyrousi, Antigone G.
Veröffentlicht in International journal of advertising (2016)

Male and female attitudes towards stereotypical advertisements : a paired country investigation

Veröffentlicht in Corporate communications (2013)