Special issue: Contribution of philosophy to the advancement of marketing thought

Veröffentlicht 2014

A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation

von Panigyrakis, George
Veröffentlicht in Journal of global scholars of marketing science (2014)

Contribution of philosophy to the advancement of marketing thought

von Panigyrakis, George
Veröffentlicht in Journal of global scholars of marketing science (2014)

Internal marketing impact on business performance in a retail context

von Panigyrakis, George G.
Veröffentlicht in International journal of retail & distribution management (2009)

The role effectiveness of public relations managers in product and service firms in six European countries : background, activities, roles and work related factors

von Panigyrakis, George
Veröffentlicht in Global review of business and economic research (2005)

Internal marketing, market orientation and organisational performance : the mythological triangle in a retail context

von Theodoridis, Prokopis K.
Veröffentlicht in European retail research (2010)

Color effects in print advertising : a research update (1985 - 2012)

von Panigyrakis, George G.
Veröffentlicht in Corporate communications (2015)

Color effects on implicit memory in a print advertising context : a process dissociation procedure approach

von Panigyrakis, George G.
Veröffentlicht in Enhancing knowledge development in marketing ; Vol. 21 (2011)

Antecedents and consequents of brand managers' role

von Poulis, Athanasios
Veröffentlicht in Marketing intelligence & planning (2013)

The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development

von Kapareliotis, Ilias
Veröffentlicht in Asia Pacific journal of marketing and logistics (2010)

The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship

von Koronaki, Eirini
Veröffentlicht in Journal of business research (2018)

Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective

von Kyrousi, Antigone G.
Veröffentlicht in International journal of advertising (2016)

Male and female attitudes towards stereotypical advertisements : a paired country investigation

Veröffentlicht in Corporate communications (2013)