Roadmapping 3G mobile TV : strategic thinking and scenario planning through repeated cross-impact handling

von Pagani, Margherita
Veröffentlicht in Technological forecasting & social change (2009)

Encyclopedia of multimedia technology and networking

Veröffentlicht 2005

Mobile and wireless systems beyond 3G : managing new business opportunities

Veröffentlicht 2005

Digital business strategy and value creation : framing the dynamic cycle of control points

von Pagani, Margherita
Veröffentlicht in Management information systems (2013)

Mobile and wireless systems beyond 3G : managing new business opportunities

Veröffentlicht 2005

Branding strategies for digital TV channels

von Pagani, Margherita
Veröffentlicht in Branding and sustainable competitive advantage (2012)

A vicarious innovativeness scale for 3G mobile services : integrating the domain specific innovativeness scale with psychological and rational indicators

von Pagani, Margherita
Veröffentlicht in Technology analysis & strategic management (2007)

Encyclopedia of multimedia technology and networking

Veröffentlicht 2005

Encyclopedia of multimedia technology and networking

Integrating strategic thinking and simulation in marketing strategy : seeing the whole system

von Pagani, Margherita
Veröffentlicht in Journal of business research (2013)

The influence of personal and social-interactive engagement in social TV Web sites

von Pagani, Margherita
Veröffentlicht in International journal of electronic commerce (2011)

Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy

von Pagani, Margherita
Veröffentlicht in Journal of interactive marketing (2017)

The impact of digital technology on relationships in a business network

von Pagani, Margherita
Veröffentlicht in Industrial marketing management (2017)

Value network dynamics in 3G-4G wireless communications : a systems thinking approach to strategic value assessment

von Pagani, Margherita
Veröffentlicht in Journal of business research (2008)

"Chance favors the connected mind" : tribute to a world class editor

von Pagani, Margherita
Veröffentlicht in Industrial marketing management (2018)

The strategic role of social media in business-to-business contexts

von Pardo, Catherine
Veröffentlicht in Industrial marketing management (2022)

A memetic algorithm for maximizing earned attention in social media

von Godinho, Pedro
Veröffentlicht in Journal of modelling in management (2017)

The effects of privacy concerns, perceived risk and trust on online purchasing behaviour

von Fortes, Nuno
Veröffentlicht in International journal of internet marketing and advertising (2017)

Are products striking back? : the rise of smart products in business markets

von Pardo, Catherine
Veröffentlicht in Industrial marketing management (2020)

Social network activity and contributing to an online review site

von Goldsmith, Ronald E.
Veröffentlicht in Journal of research in interactive marketing (2013)