The interplay between global and local brands : a closer look at perceived brand globalness and local iconness

von Ozsomer, Aysegul
Veröffentlicht in Journal of international marketing (2012)

From global marketing strategy to global brand management : seeing the world through MSU colored lenses

von Ozsomer, Aysegul
Veröffentlicht in Michigan State University contributions to international business and innovation (2009)

Adoption of global consumer culture : the road to global brands

von Ozsomer, Aysegul
Veröffentlicht in Handbook of research on international advertising (2012)

Global brand purchase likelihood : a critical synthesis and an integrated conceptual framework

von Ozsomer, Aysegul
Veröffentlicht in Journal of international marketing (2008)

Knowledge processes and learning outcomes in MNCs : an empirical investigation of the role of HRM practices in foreign subsidiaries

von Simonin, Bernard L.
Veröffentlicht in Human resource management (2009)

The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001

von Özturan, Peren
Veröffentlicht in Journal of marketing research (2014)

The new emerging market multinationals : four strategies for disrupting markets and building brands

von Chattopadhyay, Amitava
Veröffentlicht 2012

<<The>> new emerging market multinationals : four strategies for disrupting markets and building brands

von Chattopadhyay, Amitava
Veröffentlicht 2012

Introduction to the special issue on "innovation in and from emerging economies"

von Lee, Ruby
Veröffentlicht in Industrial marketing management (2015)

Marketing standardisation by multinationals in an emerging market

von Ozsomer, Aysegul
Veröffentlicht in European journal of marketing (1991)

Marketing standardisation by multinationals in an emerging market

von Ozsomer, Aysegul
Veröffentlicht in European journal of marketing (1991)

Performance consequences of marketing standardization/adaptation : a systematic literature review and future research agenda

von Mandler, Timo
Veröffentlicht in Journal of business research (2021)

A global brand management roadmap

Veröffentlicht in International journal of research in marketing (2012)

Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?

Veröffentlicht in Journal of marketing (2012)

We survived this! : what managers could learn from SMEs who successfully navigated the Greek economic crisis

von Kottika, Efthymia
Veröffentlicht in Industrial marketing management (2020)