Differentiatig financial service brands through multilayered service strategy : some insights from the resorce-based view of the firm

von Otubanjo, Olutayo
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2018)

Building a powerful entrepreneurial brand : the role of critical success factors and their impact on competitive advantage

von Otubanjo, Olutayo
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2018)

Uncovering "meanings" through animal figurative marks in corporate logos

von Otubanjo, Olutayo
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2018)

Africapitalism and corporate branding

von Otubanjo, Olutayo
Veröffentlicht in Africapitalism (2018)

Practitioner conceptualisations of corporate identity 1950 - 2010 : review and analysis

von Otubanjo, Olutayo
Veröffentlicht in The marketing review (2011)

A corporate brand in the technology road-map : Sony

von Otubanjo, Olutayo
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2011)

Re-examining the meaning of corporate branding : does corporate advertising give useful insights?

von Otubanjo, Olutayo
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2017)

Examining the Internet as a strategic corporate communication tool in public relations practice

von Jacobs, Nkem
Veröffentlicht in Strategic public relations management (2016)

The corporate heritage brand development process : a new institutional theory approach

von Otubanjo, Olutayo
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2019)

A holistic corporate identity communications process

von Otubanjo, Olutayo
Veröffentlicht in The marketing review (2012)

A functional perspective to the meaning of corporate reutation

von Chen, Chen-chu
Veröffentlicht in The marketing review (2013)

The informal corporate identity communication process

von Otubanjo, Olutayo
Veröffentlicht in Corporate reputation review (2010)

Conceptualising the notion of corporate brand covenant

von Otubanjo, Olutayo
Veröffentlicht in The journal of product & brand management (2010)

The meaning and uses of cause-related marketing

von Ikiebey, Godson
Veröffentlicht in The marketing review (2015)

Competence branding : a strategic differentiation approach for business organizations

von Otubanjo, Olutayo
Veröffentlicht in Journal of euromarketing (2015)

Place, branding, and smart growth

von Olomo, Oluwayemisi
Veröffentlicht in Sustainable branding (2021)

Impact of corporate social irresponsibility on the corporate image and reputation of multinational oil corporations in Nigeria

Veröffentlicht in Corporate social irresponsibility (2012)

Africapitalism : rethinking the role of business in Africa

Veröffentlicht 2018