What does "relationship marketing" really mean?

von Orr, Linda M.
Veröffentlicht in Marketing in the 21st century ; Vol. 3: Company and customer relations (2007)

Advanced sales management handbook and cases : analytical, applied, and relevant

Veröffentlicht 2011

Advanced sales management handbook and cases : analytical, applied, and relevant

Veröffentlicht 2012

Advanced sales management handbook and cases : analytical, applied, and relevant

Veröffentlicht 2012

Learning from your customers : building market feedback into strategy and innovation

von DiLauro, Jason
Veröffentlicht in Marketing in the 21st century ; Vol. 3: Company and customer relations (2007)

Company and customer relations

Veröffentlicht 2007

Marketing in the 21st century

Veröffentlicht 2007

The ethics of managing customer information : can customer relationship management backfire?

von Orr, Linda M.
Veröffentlicht in Marketing in the 21st century ; Vol. 3: Company and customer relations (2007)

Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

von Vorhies, Douglas W.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

Leveraging firm-level marketing capabilities with marketing employee development

von Orr, Linda M.
Veröffentlicht in Journal of business research (2011)

It is all about money and the bottom line : creating and measuring sales effectiveness

von Fields, Ingrid J.
Veröffentlicht in Marketing in the 21st century ; Vol. 3: Company and customer relations (2007)

Key account management in the 21st century

Veröffentlicht in Marketing in the 21st century ; Vol. 3: Company and customer relations (2007)

Sales technology : help or hindrance to ethical behaviors and productivity?

Veröffentlicht in Journal of business research (2007)