An interrogation of accounting-marketing interface in UK financial services organisations : mixing cats with dogs?

von Opute, Abdullah Promise
Veröffentlicht in Australasian marketing journal (2016)

Accounting-marketing integration dimensions and antecedents : insights from a frontier market

von Opute, Abdullah Promise
Veröffentlicht in The journal of business & industrial marketing (2017)

Marketing : cultural identity implications and inclusion concept

von Opute, Abdullah Promise
Veröffentlicht in Critical perspectives on diversity, equity, and inclusion in marketing (2022)

Building blocks of accounting - marketing integration in UK financial services organisations

von Opute, Abdullah Promise
Veröffentlicht in HRM and marketing orientation in the new era (2013)

Technology and marketing : understanding the interface and post-COVID-19 implications

von Opute, Abdullah Promise
Veröffentlicht in Critical perspectives on diversity, equity, and inclusion in marketing (2022)