Advocacy bias in the green marketing literature : where seldom is heard a discouraging word

von Olson, Erik L.
Veröffentlicht in Journal of business research (2022)

"Sustainable" marketing mixes and the paradoxical consequences of good intentions

von Olson, Erik L.
Veröffentlicht in Journal of business research (2022)

The financial and environmental costs and benefits for Norwegian electric car subsidies : are they good public policy?

von Olson, Erik L.
Veröffentlicht in International journal of technology, policy and management (2015)

Supplier inferences to enhance private label perceptions

von Olson, Erik L.
Veröffentlicht in Journal of business research (2012)

Does sponsorship work in the same way in different sponsorship contexts?

von Olson, Erik L.
Veröffentlicht in European journal of marketing (2010)

It's not easy being green : the effects of attribute tradeoffs on green product preference and choice

von Olson, Erik L.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2013)

Green innovation value chain frame of comparisons: market and public policy implications

von Olson, Erik L.
Veröffentlicht in International journal of technology, policy and management (2015)

"Outing" the supplier : implications for manufacturers and retailers

von Olson, Erik L.
Veröffentlicht in The journal of product & brand management (2012)

Will songs be written about autonomous cars? : the implications of self-driving vehicle technology on consumer brand equity and relationships

von Olson, Erik L.
Veröffentlicht in International journal of technology marketing (2017)

Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring

von Olson, Erik L.
Veröffentlicht in Marketing letters (2018)

Sponsorship effect metric : assessing the financial value of sponsoring by comparisons to television advertising

von Olson, Erik L.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)

Explaining and articulating the fit construct in sponsorship

von Olson, Erik L.
Veröffentlicht in Journal of advertising (2011)

The relative performance of TV sponsorship versus television spot advertising

von Olson, Erik L.
Veröffentlicht in European journal of marketing (2012)

How bureaucrats and bean counters strangled General Motors by killing its brands

von Olson, Erik L.
Veröffentlicht in The journal of product & brand management (2010)

Respuestas de Estados Unidos a la crisis de los niños migrantes centroamericanos

von Olson, Eric L.
Veröffentlicht 2016