Managing brands at risk : the case of Turkey

von Okan, Elif Yolbulan
Veröffentlicht in Brand management in emerging markets (2014)

An empirical study on attitudinal consequences of product recall

von Buran, Tugrul
Veröffentlicht in Journal of euromarketing (2012)

Marketing management in Turkey

Veröffentlicht 2018

Anatomy of green marketing

von Okan, Elif Yolbulan
Veröffentlicht in Handbook of research on consumerism in business and marketing (2014)

Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers

von Okan, Elif Yolbulan
Veröffentlicht in Arslan, Yusuf Improving marketing strategies for private label products (2020)