Ethnicity and mass media in Serbia

von Ognjanov, Galjina
Veröffentlicht in Ethnicity and mass media in South Eastern Europe (2006)

Integrisane marketinške komunikacije

von Ognjanov, Galjina
Veröffentlicht 2013

Regionally integrated marketing communications : some evidence from the Western Balkans

von Ognjanov, Galjina
Veröffentlicht in Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2007)

The relationship between atitudes toward advertising in general and the attitude toward the ad : study in the European context

von Dianoux, Christian
Veröffentlicht in Conference on Marketing and Business Strategies for Central & Eastern Europe (18 : 2010 : Wien) Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2010)

Impact of nudity on recall and attitudes to ads in Serbia

Veröffentlicht in Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2008)

A qualitative approach to understanding brand image in an international context : insights from Croatia and Serbia

Veröffentlicht in International marketing review (2013)