License to overkill

von Nunes, Paul F.
Veröffentlicht in Marketing through minefields (2008)

The continuing power of mass advertising

von Nunes, Paul F.
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2007)

Big Bang disruption

von Downes, Larry
Veröffentlicht in Harvard-Business-Manager (2013)

Big-bang disruption

von Downes, Larry
Veröffentlicht in Harvard business review (2013)

Are some customers more equal than others?

von Nunes, Paul F.
Veröffentlicht in Marketing through minefields (2008)

Can knockoffs knock out your business?

von Nunes, Paul F.
Veröffentlicht in Harvard business review (2008)

How far should Bill take his campaign against counterfeiting?

von Brandazza, Giorgio
Veröffentlicht in Harvard business review (2008)

How far should Bill take his campaign against counterfeiting?

von Taggart, J. Merrick
Veröffentlicht in Harvard business review (2008)

How far should Bill take his campaign against counterfeiting?

von Cummings, Candace S.
Veröffentlicht in Harvard business review (2008)

Converting the nonstop customer into a loyal customer

Veröffentlicht in Strategy & leadership (2013)

The chief strategy officer

von Breene, R. Timothy S.
Veröffentlicht in Harvard business review (2007)

Meister der Regie

von Breene, R. Timothy S.
Veröffentlicht in Harvard-Business-Manager (2008)

Seven lessons for building a winning brand in China

Veröffentlicht in Strategy & leadership (2010)