So funktionieren Bonusprogramme : so entwerfen Sie ein Kundenbindungsprogramm, das Ihren Zielen wirklich nützt

von Nunes, Joseph C.
Veröffentlicht in Marketing - wie Sie Kunden gewinnen und halten (2007)

Your loyalty program is betraying you

von Nunes, Joseph C.
Veröffentlicht in Harvard business review on retailing and merchandising (2008)

From fewer blockbusters by more superstars to more blockbusters by fewer superstars : how technological innovation has impacted convergence on the music chart

von Ordanini, Andrea
Veröffentlicht in International journal of research in marketing (2016)

Feeling superior : the impact of loyalty program structure on consumers' perceptions of status

von Drèze, Xavier
Veröffentlicht in Journal of consumer research (2009)

Recurring goals and learning : the impact of successful reward attainment on purchase behavior

von Drèze, Xavier
Veröffentlicht in Journal of marketing research (2011)

Feeling superior : the impact of loyalty program structure on customers' perceptions of status

von Nunes, Joseph C.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2008)

The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity

von Ordanin, Andrea
Veröffentlicht in Marketing letters (2018)

The power of repetition : repetitive lyrics in a song increase processing fluency and drive market success

von Nunes, Joseph C.
Veröffentlicht in Journal of consumer psychology (2015)

I am not talking to you : partitioning an audience in an attempt to solve the self-promotion dilemma

von Valsesia, Francesca
Veröffentlicht in Organizational behavior and human decision processes (2021)

What wins awards is not always what I buy : how creative control affects authenticity and thus recognition (but not liking)

von Valsesia, Francesca
Veröffentlicht in Journal of consumer research (2016)

First impressions : status signaling using brand prominence

von Dréze, Xavier
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2009)

Conspicuous consumption in a recession : toning it down or turning it up?

von Nunes, Joseph C.
Veröffentlicht in Journal of consumer psychology (2011)

Signaling status with luxury goods : the role of brand prominence

von Han, Young Jee
Veröffentlicht in Journal of marketing (2010)

The malleable brand : the role of implicit theories in evaluating brand extensions

von Yorkston, Eric A.
Veröffentlicht in Journal of marketing (2010)

Changing style in style-changing industries : the role of critics as gatekeepers in high-end fashion

von Cillo, Paola
Veröffentlicht in Aestetics and style in strategy (2021)

Multiple reference points in sequential hedonic evaluation : an empirical analysis

Veröffentlicht in Journal of marketing research (2014)