The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms

von Norman, Andrew T.
Veröffentlicht in International journal of management and marketing research (2016)

Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes

von Norman, Andrew T.
Veröffentlicht in Journal of business & economics research (2017)

Branded products in service encounters : an information integration model of consumer evaluations and intentions

von Norman, Andrew T.
Veröffentlicht in Services marketing quarterly (2012)

Validating the effects of brand quality on attitude and purchase intention in service-product alliances

von Norman, Andrew T.
Veröffentlicht in Services marketing quarterly (-2017)

Marketing's "Oscars" : a citation analysis of award-winning articles

von Hubbard, Raymond T.
Veröffentlicht in Marketing intelligence & planning (2010)

Consumer response to retailer use of cause-related marketing : is more fit better?

von Barone, Michael J.
Veröffentlicht in Journal of retailing (2007)