Conceptual development of transfer of brand loyalty in brand stretching

von Nigam, Ashutosh
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2018)

Modeling relationship between experiential marketing, experiential value and purchase intensions in organized quick service chain restaurants shoppers using structural equation mod...

von Nigam, Ashutosh
Veröffentlicht in Paradigm (2012)

Green practices for sustainability of quick service chain restaurants business : an empirical investigation

von Nigam, Ashutosh
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2018)

Optimal relay node placement in delay constrained wireless sensor network design

von Nigam, Ashutosh
Veröffentlicht in European journal of operational research (2014)