<<The>> internal key account management activities of supplier firms : conceptual considerations and empirical analyses

von Niersbach, Barbara
Veröffentlicht 2016

The internal key account management activities of supplier firms : conceptual considerations and empirical analyses

von Niersbach, Barbara
Veröffentlicht 2016

˜Theœ internal Key Account Management activities of supplier firms : conceptual considerations and empirical analyses

von Niersbach, Barbara
Veröffentlicht 2016

Key account management : selling? : providing services? ... : or both?

von Ivens, Björn Sven
Veröffentlicht in Marketing review St. Gallen (2015)

An identity perspective of key account managers as paradoxical relationship managers

von Pardo, Catherine
Veröffentlicht in Industrial marketing management (2020)

Key account management as a firm capability

von Ivens, Björn Sven
Veröffentlicht in Industrial marketing management (2018)

Firm-internal key account management networks : framework, case study, avenues for future research

von Ivens, Björn Sven
Veröffentlicht in Industrial marketing management (2016)

Mind the gap : a process model for diagnosing barriers to key account management implementation

von Leischnig, Alexander
Veröffentlicht in Industrial marketing management (2018)