A fluency heuristic account of supraliminal prime effects on product preference

von Fukawa, Nobuyuki
Veröffentlicht in Psychology & marketing (2015)

The effects of exposure-order and market entry-information on brand preference : a dual process model

von Niedrich, Ronald W.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

Assessing three sources of misresponse to reversed likert items

von Swain, Scott D.
Veröffentlicht in Journal of marketing research (2008)

The influence of seller strategy on the winning price in online auctions : a moderated mediation model

von Reynolds, Kristy E.
Veröffentlicht in Journal of business research (2009)

Cause-relating marketing : the effects of purchase quantity and firm donation amount on consumer inferences and participation intentions

von Folse, Judith Anne Garretson
Veröffentlicht in Journal of retailing (2010)

Specifying price judgements with range-frequency theory in models of brand choice

Veröffentlicht in Journal of marketing research (2009)