What drives household choice of organic products in grocery stores?

von Ngobo, Paul Valentin
Veröffentlicht in Journal of retailing (2011)

The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework

von Ngobo, Paul Valentin
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

Private label share, branding strategy and store loyalty

von Ngobo, Paul-Valentin
Veröffentlicht in Journal of retailing and consumer services (2011)

Does store image influence demand for organic store brands?

von Ngobo, Paul-Valentin
Veröffentlicht in Journal of retailing and consumer services (2012)

Impact du moral des ménages sur la concurrence inter-formats : une analyse à partir de l'indice de I'INSEE

von Ngobo, Paul-Valentin
Veröffentlicht in Recherche et applications en marketing (2017)

Is "good" governance good for business? : a cross-national analysis of firms in African countries

von Ngobo, Paul Valentin
Veröffentlicht in Journal of world business (2012)

Les facteurs explicatifs de la prédisposition des entreprises prestataires à co-créer un service B2B

von Jouny-Rivier, Elodie
Veröffentlicht in Recherche et applications en marketing (2016)

A cross-category investigation into the effects of nine-ending pricing on brand choice

von Ngobo, Paul-Valentin
Veröffentlicht in Journal of retailing and consumer services (2010)

Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape

von Cervellon, Marie-Cécile
Veröffentlicht in Journal of retailing and consumer services (2015)

Is customer satisfaction a relevant metric for financial analysts?

von Ngobo, Paul-Valentin
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)