It’s all in the mindset : effects of varying psychological distance in persuasive messages

von Nenkov, Gergana Y.
Veröffentlicht in Marketing letters (2012)

Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption

von Scott, Maura L.
Veröffentlicht in Marketing letters (2016)

"So cute I could eat it up" : priming effects of cute products on indulgent consumption

von Nenkov, Gergana Y.
Veröffentlicht in Journal of consumer research (2014)

Save like the Joneses : how service firms can utilize deliberation and informational influence to enhance consumer well-being

von Winterich, Karen Page
Veröffentlicht in Journal of service research (2015)

Solving the annuity puzzle : the role of mortality salience in retirement savings decumulation decisions

von Salisbury, Linda Court
Veröffentlicht in Journal of consumer psychology (2016)

Perceived marketing-sales relationship effectiveness : a matter of justice

von Hulland, John
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)

Consumer spending self-control effectiveness and outcome elaboration prompts

von Haws, Kelly L.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)

Elaboration on potential outcomes (EPO) and the consultative salesperson : investigating effects on attributions and performance

von Plouffe, Christopher
Veröffentlicht in The journal of personal selling & sales management (2017)

The impact of outcome elaboration on suscepttibility to contextual and presentation biases

Veröffentlicht in Journal of marketing research (2009)

Investing for retirement : the moderating effect of fund assortment size on the 1/N heuristic

Veröffentlicht in Journal of marketing research (2012)

Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality

von Nenkov, Gergana Y.
Veröffentlicht in Journal of business research (2019)