The hidden persuaders : then and now

von Nelson, Michelle R.
Veröffentlicht in Journal of advertising (2008)

Special issue: children and advertising

Veröffentlicht 2018

Research on children and advertising then and now : challenges and opportunities for future research

von Nelson, Michelle R.
Veröffentlicht in Journal of advertising (2018)

Developing persuasion knowledge by teaching advertising literacy in primary school

von Nelson, Michelle R.
Veröffentlicht in Journal of advertising (-2016)

The effects of vertical individualism on status consumer orientations and behaviors

von Zhang, Jing
Veröffentlicht in Psychology & marketing (2016)

Observations of food consumption in a daycare setting

von Ahn, Regina
Veröffentlicht in Young consumers (2015)

Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story

von Nelson, Michelle R.
Veröffentlicht in Journal of business ethics (2015)

The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies

von Nelson, Michelle R.
Veröffentlicht in Journal of advertising (2013)

Testing the Selectivity Hypothesis in cause-related marketing among Generation Y : [when] does gender matter for short- and long-term persuasion?

von Vilela, Alexandra M.
Veröffentlicht in Journal of marketing communications (2016)

The reflexive game : how target and agent persuasion knowledge influence advertising persuasion

von Nelson, Michelle R.
Veröffentlicht in Advertising theory (2012)

To buy or not to buy : determinants of socially responsible consumer behavior and consumer reactions to cause-related and boycotting ads

von Paek, Hye-jin
Veröffentlicht in Journal of current issues and research in advertising (2009)

Langston Fairchild Bate (1899-1977): the third African American chemistry doctoral recipient

von Collins, Sibrina
Veröffentlicht in Bulletin for the history of chemistry / Division of the History of Chemistry of the American Chemical Society (2024)

Is the selectivity hypothesis still relevant? : a review of gendered persuasion and processing of advertising messages

von Nelson, Michelle R.
Veröffentlicht in Gender, culture, and consumer behavior (2012)

Beyond de Tocqueville : the roles of vertical and horizontal individualism and conservatism in the 2004 US presidential election

von Zhang, Jing
Veröffentlicht in Journal of consumer psychology (2009)

Product, personality or prose? : testing functional matching effects in advertising persuasion

von Paek, Hye-jin
Veröffentlicht in Journal of current issues and research in advertising (2010)

The interplay of persuasion inference and flow experience in an entertaining food advergame

von Ham, Chang-Dae
Veröffentlicht in Journal of consumer behaviour (-2016)

How to measure persuasion knowledge

von Ham, Chang-Dae
Veröffentlicht in International journal of advertising (2015)

Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel

von Gupta, Shipra
Veröffentlicht in Journal of consumer behaviour (-2016)

A reduced version of the horizontal and vertical individualism and collectivism scale : a four-country assessment

von Sivadas, Eugene
Veröffentlicht in Journal of business research (2008)

Knowledge flows between advertising and other disciplines : a social exchange perspective

von Nelson, Michelle R.
Veröffentlicht in Journal of advertising (-2017)