The international search for ethics norms : which consumer behaviors do consumers consider (un)acceptable?

von Neale, Larry
Veröffentlicht in The journal of services marketing (2010)

Interactions and consequences of inertia and switching costs

von Lee, Richard
Veröffentlicht in The journal of services marketing (2012)

Conceptualising the relationship between shopper religiosity, perceived risk and the role of moral potency

von Baazeem, Thamer
Veröffentlicht in Journal of consumer behaviour (-2016)

Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study

von Fullerton, Sam
Veröffentlicht in Asia Pacific journal of marketing and logistics (2017)

Gender identity and brand incongruence : when in doubt, pursue masculinity

von Neale, Larry
Veröffentlicht in Journal of strategic marketing (2016)

The relationship between consumers' religiosity and risk perceptions surrounding the use of SNS

von Baazeem, Thamer Ahmad
Veröffentlicht in International journal of social entrepreneurship and innovation (2013)

The Google Online Marketing Challenge and research opportunities

Veröffentlicht in Journal of marketing education (2009)

Investigating the factors influencing the adoption of m-banking : a cross cultural study

Veröffentlicht in The international journal of bank marketing (2015)

The role of customer gratitude in making relationship marketing investments successful

Veröffentlicht in Journal of retailing and consumer services (2014)

Examining the antecedents and consequences of gratitude

von Hasan, Syed Fazal E.
Veröffentlicht in The journal of services marketing (2017)

Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium

Veröffentlicht in Journal of advertising research (2013)

How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment

von Fazal-e-Hasan, Syed Muhammad
Veröffentlicht in Journal of marketing theory and practice (2017)

The path to game-day attendance runs through sports fan rituals

von Fazal-e-Hasan, Syed Muhammad
Veröffentlicht in Journal of business research (2021)