<<The>> development of a marketing channel selection process model and its demonstration in an industrial chemicals business and in an electronic components business

von Narus, James A.
Veröffentlicht 1981

Toward a better understanding of distribution channel working relationships

von Anderson, James C.
Veröffentlicht in Industrial marketing (1986)

Distributor contributions to partenerships with maunufactures

von Narus, James A.
Veröffentlicht in Business horizons (1987)

Business market management : understanding, creating, and delivering value

von Anderson, James C.
Veröffentlicht 1999

Business market management : understanding, creating, and delivering value

von Anderson, James C.
Veröffentlicht 2004

Business market management : understanding, creating, and delivering value

von Anderson, James C.
Veröffentlicht 1999

Business market management : understanding, creating and delivering value

von Anderson, James C.
Veröffentlicht 2004

Business market management : understanding, creating and delivering value

von Anderson, James C.
Veröffentlicht 2004

Business market management : understanding, creating, and delivering value

von Anderson, James C.
Veröffentlicht 2009

Value merchants : demonstrating and documenting superior value in business markets

von Anderson, James C.
Veröffentlicht 2007

Tiebreaker selling

von Anderson, James C.
Veröffentlicht in Harvard business review (2014)

Per Tiebreak zum Verkaufserfolg

von Anderson, James C.
Veröffentlicht in Harvard-Business-Manager (2014)

Certified value sellers

von Anderson, James C.
Veröffentlicht in Business strategy review (2008)

Value merchants : demonstrating and documenting superior value in business markets

von Anderson, James C.
Veröffentlicht 2007

Managing market offerings in business markets

von Anderson, James C.
Veröffentlicht in J. L. Kellogg Graduate School of Management Kellogg on marketing (2001)

An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards

von Steward, Michelle D.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

Improving sourcing decisions in NPD projects : monetary quantification of points of difference

Veröffentlicht in Journal of operations management (2009)

Supplier development responsibility and NPD project outcomes : the role of monetary quantification of differences and supporting-deal gathering

Veröffentlicht in The journal of product innovation management (2012)

Business market management : understanding, creating, and delivering value

von Anderson, James C.
Veröffentlicht 2009

From transactions to journeys and beyond : the evolution of B2B buying process modeling

von Steward, Michelle D.
Veröffentlicht in Industrial marketing management (2019)