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Promotional strategies and new service opportunities in emerging economies

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Future trends : AI's impact on the landscape of service marketing

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Social media marketing

von Nadda, Vipin
Veröffentlicht in Handbook of research on integrating social media into strategic marketing (2015)

Neoliberalism in the tourism and hospitality sector

Veröffentlicht 2019

Motivating employees through continuous professional development and training in the retail sector

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Motivations of South Asian students to study tourism and hospitality in the United Kingdom

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A cross-sector comparison of Industry 5.0 : digital technologies in supply chain management of FMCG and the automotive sector

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A new era of engagement and satisfaction : transforming customer experience with AI-driven technologies

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Embracing business sustainability through innovation and creativity in the service sector

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Disruptive innovation and emerging technologies for business excellence in the service sector

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AI innovations in service and tourism marketing

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Sustainable development goal advancement through digital innovation in the service sector

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