Making sense of complex marketing systems : decision system analysis

von Marshall, Roger
Veröffentlicht in International journal of business and economics (2013)

Making sense of marketing decision systems through pictorial representation : decision system analysis

von Marshall, Roger
Veröffentlicht in Field guide to case study research in business-to-business marketing and purchasing (2014)

Decision system analysis of advertising agency decisions

von Na, Woonbong
Veröffentlicht in Qualitative market research (2009)

Endorsement theory : how consumers relate to celebrity models

Veröffentlicht in Journal of advertising research (2008)

Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour

Veröffentlicht in Journal of marketing management (2010)