Recognizing consumer issues in DTC pharmaceutical advertising

von Stafford, Marla Royne
Veröffentlicht in Journal of consumer affairs (2008)

Programme-ad congruence : integrating advertising and entertainment

von Myers, Susan D.
Veröffentlicht in International journal of advertising (2014)

Direct-to-consumer advertising : exposure, behavior, and policy implications

von Myers, Susan D.
Veröffentlicht in Journal of public policy & marketing (2011)

Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising

von Stafford, Marla Royne
Veröffentlicht in Journal of current issues and research in advertising (2016)

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising

von Myers, Susan D.
Veröffentlicht in Journal of business research (2020)