Indian consumers attitude towards green products

von Muruganantham, G.
Veröffentlicht in International journal of social entrepreneurship and innovation (2013)

Indian consumers attitude towards green products

von Muruganantham, G.
Veröffentlicht in International journal of social entrepreneurship and innovation (2013)

Celebrity endorsement : a competitive tool for brand positioning

von Muruganantham, G.
Veröffentlicht in International journal of value chain management (2009)

Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework

von Muruganantham, G.
Veröffentlicht in International journal of retail & distribution management (2017)

Private label retailers : systematic review of winning strategies

von Muruganantham, G.
Veröffentlicht in The marketing review (2017)

Application of interpretive structural modelling for analysing barriers to total quality management practices implementation in the automotive sector

von Muruganantham, G.
Veröffentlicht in Total quality management & business excellence (-2018)