The role of corporate communication in the digital age : an era of change for the communication profession

von Murtarelli, Grazia
Veröffentlicht in Out-thinking organizational communications (2017)

A conversation-based perspective for shaping ethical human-machine interactions : the particular challenge of chatbots

von Murtarelli, Grazia
Veröffentlicht in Journal of business research (2021)

Organisations' conversations in social media : applying dialogue strategies in times of crises

von Romenti, Stefania
Veröffentlicht in Corporate communications (2014)

Creating shared value through communication : a case study analysis of Barilla

von Invernizzi, Emanuele
Veröffentlicht in EUPRERA Annual Congress (2015 : Oslo) The management game of communication (2016)

Public relations as image and reputation management

von Murtarelli, Grazia
Veröffentlicht in Public Relations (2021)

Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue

von Murtarelli, Grazia
Veröffentlicht in Sustainable marketing, branding, and reputation management (2023)

Measuring online dialogic conversations' quality : a scale development

von Romenti, Stefania
Veröffentlicht in Journal of communication management (2016)

Exploring corporations' dialogue about CSR in the digital era

von Illia, Laura
Veröffentlicht in Journal of business ethics (2017)