Perception based pricing strategies for mobile services in customer marketing context

von Munnukka, Juha
Veröffentlicht 2004

The price-category effect and the formation of customer value of high-tech products

von Munnukka, Juha
Veröffentlicht in The journal of consumer marketing (2012)

Perceived risks and risk management of social media in an organizational context

von Munnukka, Juha
Veröffentlicht in Electronic markets (2014)

The influence of purchase-related risk perceptions on relationship commitment

von Munnukka, Juha
Veröffentlicht in International journal of retail & distribution management (2015)

The dynamics and characteristics of buying centre networks : a qualitative study on Finnish firms

von Järvi, Pentti
Veröffentlicht in Marketing intelligence & planning (2009)

The effect of information sources on the success of the organizational buying process

von Järvi, Pentti
Veröffentlicht in Journal of business market management (2009)

The value drivers of high-tech consumer products

von Munnukka, Juha
Veröffentlicht in Journal of marketing management (2011)

Brand love and positive word of mouth : the moderating effects of experience and price

von Karjaluoto, Heikki
Veröffentlicht in The journal of product & brand management (2016)

Bundle pricing in mobile services business

von Munnukka, Juha
Veröffentlicht in International Conference on Mobile Business (2 : 2003 : Wien) The Second International Conference on Mobile Business (2003)

Impact of service quality dimensions on the formation of customer value in B To B services

von Munnukka, Juha
Veröffentlicht in Marketing intelligence & planning (2013)

Credibility of a peer endorser and advertising effectiveness

von Munnukka, Juha
Veröffentlicht in The journal of consumer marketing (2016)

How do brand personality, identification, and relationship length drive loyalty in sports?

von Karjaluoto, Heikki
Veröffentlicht in Journal of service theory and practice (2016)

Technology-based service products : a study on the drivers and inhibitors of mobile banking

von Suoranta, Mari
Veröffentlicht in International Conference on Mobile Business (2 : 2003 : Wien) The Second International Conference on Mobile Business (2003)

The role of fundamental motivations in willingness-to-pay online

von Salonen, Ville
Veröffentlicht in Journal of retailing and consumer services (2020)

The consequences of perceived risk and objective knowledge for consumers' investment behavior

von Munnukka, Juha
Veröffentlicht in Journal of financial services marketing (2017)

Beliefs affecting additional investment intentions of mutual fund clients

Veröffentlicht in Journal of financial services marketing (2015)

Does the digitalization of retailing disrupt consumers' attachment to retail places?

von Horáková, Julie
Veröffentlicht in Journal of retailing and consumer services (2022)