Co-constructing institutions one brick at a time : appropriation and deliberation on LEGO ideas

von Muñiz, Albert M.
Veröffentlicht in The Routledge companion to consumer behavior (2020)

Collective brand relationships

von O'Guinn, Thomas C.
Veröffentlicht in Handbook of brand relationships (2009)

Toward a sociological model of brands

von O'Guinn, Thomas C.
Veröffentlicht in Brands and brand management (2010)

Community lost : the unrealized collaborative market potential of credit unions

von Schau, Hope Jensen
Veröffentlicht in The Routledge companion to consumer behavior (2020)

Brand community

von Muniz, Albert M.
Veröffentlicht in Brands and brand management ; Vol. 1: The evolution of brands (2009)

Self-extension, brand community, and user innovation

von Antorini, Yun Mi
Veröffentlicht in The Routledge companion to identity and consumption (2013)

Marketing communications in a world of consumption and brand communities

von Muñiz, Albert M.
Veröffentlicht in Marketing communication (2005)

The benefits and challenges of collaborating with user communities

von Antorini, Yun Mi
Veröffentlicht in Research technology management (2013)

Collaborating with customer communities : lessons from the Lego Group

von Antorini, Yun Mi
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2011)

Marketing artistic careers : Pablo Picasso as brand manager

von Muñiz, Albert M.
Veröffentlicht in European journal of marketing (2014)

The brick testament : religiosity among the adult fans of Lego

von Muñiz, Albert M.
Veröffentlicht in The Routledge companion to digital consumption (2013)

How brand community practices create value

von Schau, Hope Jensen
Veröffentlicht in Journal of marketing (2009)

Why are themed brandstores so powerful? : retail brand ideology at American Girl Place

Veröffentlicht in Journal of retailing (2009)

American girl and the brand gestalt : closing the loop on sociocultural branding research

Veröffentlicht in Journal of marketing (2009)