Service recovery in marketing education: it's what we do that counts

von Iyer, Rajesh
Veröffentlicht in Journal of marketing education (2008)

Purpose and object of anti-consumption

von Iyer, Rajesh
Veröffentlicht in Journal of business research (2009)

Cognitive relativism and the practice of marketing science

von Muncy, James A.
Veröffentlicht in Journal of marketing (1987)

Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements

von Muncy, James A.
Veröffentlicht in Journal of medical marketing (2014)

The cultural meaning transfer of fashion aesthetics

von Fowler, Jie G.
Veröffentlicht in Journal of current issues and research in advertising (2017)

Alderson's general theory of marketing: a formalization

von Hunt, Shelby D.
Veröffentlicht in A twenty-first century guide to Aldersonian marketing thought (2006)

Alderson's general theory of marketing : a formalization

von Hunt, Shelby D.
Veröffentlicht in Review of marketing (1981)