THE IMPACT OF HOMOPHILY AND HERDING ON DECISION CONFIDENCE IN SOCIAL COMMERCE

von Munawar, Mariam
Veröffentlicht in International Conference on ICT, Society and Human Beings (12. : 2019 : Porto, Portugal) International Conference on ICT, Society, and Human Beings 2019, International Conference on Connected Smart Cities 2019 and International Conference on Web Based Communities and Social Media 2019 (2019)

The Impact of Homophily and Herd Size on Decision Confidence in the Social Commerce Context

von Munawar, Mariam
Veröffentlicht in World Conference on Information Systems and Technologies (8. : 2020 : Budva) Trends and innovations in information systems and technologies ; Volume 2 (2020)