Advertising online by educational institutions and students' reaction : a study of Malaysian Universities

von Muhammad Tahir Jan
Veröffentlicht in Journal of marketing for higher education (2016)

An extension of Aaker's brand personality model from Islamic perspective : a conceptual study

von Ahmed, Muhammad
Veröffentlicht in Journal of Islamic marketing (2015)

Antecedents of customer satisfaction in the higher education institutions of South Africa

von De Jager, Johan W.
Veröffentlicht in Problems and perspectives in management (2015)

Factors influencing students' decisions in choosing private institutions of higher education in Malaysia : a structural equation modelling approach

von Zain, Osman M.
Veröffentlicht in Asian Academy of Management (Pinang) Asian Academy of Management journal (2013)