Authenticity under threat : when social media influencers need to go beyond self-presentation

von Audrezet, Alice
Veröffentlicht in Journal of business research (2020)

Establishing human brands : determinants of placement success for first faculty positions in marketing

von Scheinbaum, Angeline Close
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

What makes a human brand authentic? : identifying the antecedents of celebrity authenticity

von Moulard, Julie Guidry
Veröffentlicht in Psychology & marketing (2015)

Consumer cynicism : developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours

von Helm, Amanda E.
Veröffentlicht in International journal of consumer studies (2015)

Brand authenticity : testing the antecedents and outcomes of brand management's passion for its products

von Moulard, Julie Guidry
Veröffentlicht in Psychology & marketing (2016)

Psychological ownership : a social marketing advertising message appeal? : not for women

von Folse, Judith Anne Garretson
Veröffentlicht in International journal of advertising (2012)

Unraveling consumer suspense : the role of hope, fear, and probability fluctuations

von Moulard, Julie Guidry
Veröffentlicht in Journal of business research (2012)

Causer-related marketing : factors promoting campaign evaluations

Veröffentlicht in Journal of current issues and research in advertising (2014)

Artist authenticity : how artists' passion and commitment shape consumers' perceptions and behavioral intentions across genders

Veröffentlicht in Psychology & marketing (2014)