Value co-creation in industrial crisis : a strategic source of competitive advantages

von Mostafa, Rania B.
Veröffentlicht in Journal of strategic marketing (2016)

Engaging students via social media : is it worth the effort?

von Mostafa, Rania B.
Veröffentlicht in Journal of marketing education (2015)

Exploring the mechanism of consumer responses to CSR activities of Islamic banks : the mediating role of Islamic ethics fit

von Mostafa, Rania B.
Veröffentlicht in The international journal of bank marketing (2016)

A road to empowernment : social media use by women entrepreneurs in Egypt

von Beninger, Stefanie
Veröffentlicht in International journal of entrepreneurship and small business (2016)

Corporate image : a service recovery perspective

Veröffentlicht in Journal of service research (2015)