Online shopping in Mexico : exploring the promising and challenging panorama

von Treviño, Teresa
Veröffentlicht in Mexican business culture (2016)

Using customer analytics to succeed : the case of Mexican SMEs

von Zapta-Cantú, Laura
Veröffentlicht in Business intelligence and analytics in small and medium enterprises (2020)

Exploring the uses and gratifications of digital tools as knowledge transfer media in organisations

von Zapata-Cantu, Laura
Veröffentlicht in Management and technological challenges in the digital age (2017)